Bringing creative harmony to brands big and small
Led by Creative Director Karen Kluss, Overtone is a boutique branding and design studio based in Hobart, Tasmania. We've spent almost two decades shaping brands of all shapes and sizes. Our agile team of creatives, marketers and strategists scales to fit your needs.
Our services
Brand & Design
Strategy first, beauty second. We build brands grounded in insight and shaped by design, so they don't just look good, they work hard.
Brand Refreshes
Not every brand needs to start over. The foundations might be solid — they just need sharper edges. Evolution, not revolution.
Brand collateral
We believe every design challenge has a creative, thoughtful solution. Reports, signage, socials, packaging — if it carries your brand, it should carry it well. We make sure it does.
Advertising
Decades of agency experience, minus the agency overhead. Big agency thinking, small studio agility. We'll take a campaign from first idea to final asset.
About Karen
With 14+ years in agencies, Karen Kluss has helped shape brands at every scale. From international names like PepsiCo and Doritos, to national favourites like Woolworths and Dan Murphy's, right through to Tasmanian mainstays like RACT and Hydro Tasmania.
Karen loves working with a range of clients, Clients include Blundstone Australia, Kingborough Council, Audit Tasmania and Bonney Energy.